How To Create Designs That Stand Out
When designing for a client or for yourself, it is always important to create designs that stand out from others. Not sure where to begin? Here are a few tips to help you create designs that will make your designs stand out:
Define your goals and target audience: Before you start designing, it's important to understand what you're trying to achieve and who you're designing for. Identify your goals and target audience so you can create a design that resonates with them.
Research and gather inspiration: Look for inspiration from a variety of sources, including other designers, art, nature, and everyday life. Think about keeping a mood board of design elements, colors, and typography that inspire you.
Choose the right colors and typography: Colors and typography can make or break a design. Choose colors that complement each other and fit the mood of your design. Use typography that is easy to read and fits the tone of your message.
Use visual hierarchy: A clear visual hierarchy is key to making your design stand out. Use size, color, and contrast to create a visual hierarchy that guides the viewer's eye through the design.
Embrace negative space: Negative space, or some call it white space, can be just as important as the elements themselves. Use negative space to create balance, highlight important elements, and give your design room to breathe.
Experiment with different layouts and formats: Don't be afraid to try different layouts and formats to find what works best for your message and audience. You can create unique designs by experimenting with things like asymmetry, unconventional shapes, and different visual arrangements.
Keep it simple: Less is often more when it comes to design. Focus on creating a clean, simple design that effectively communicates your message without overwhelming the viewer with unnecessary details.
By following these tips and putting in the time and effort to create a thoughtful, well-executed design, you can increase your chances of creating a design that truly stands out.
It is also important to understand what you should NOT do to stand out when creating designs. Here is a list of a few things you should avoid:
Missing deadlines: When you take on a project, you should assess whether or not you can meet the deadline. If you really can’t make the deadline due to unforeseen circumstances, inform your client as soon as possible.
Not following the brief: If you submit a design that misses the entire point of the creative brief, you’ll never work for that client again.
Ghosting: Dismissing communication with your clients is the height of unprofessionalism. Don’t ignore your clients’ calls for project updates, especially if you can no longer meet the deadline.
Using stock images: Always use your own work to promote your brand.
Not proofreading: If you want to stand out as a graphic designer, you need to turn in excellent work. Spelling mistakes and grammatical errors will undermine your credibility.
Designing for the wrong medium: It wouldn’t matter if you turned in your best work if it’s for the wrong medium your client won’t be able to use it.
Source:
https://millo.co/how-to-stand-out-and-get-noticed-as-a-designer
