Cheshire Coffee Social Media Campaign

The team at Cheshire Coffee needs to redesign their social media to campaign for their company so that they can generate more customers while still maintaining the company logo, but redesigning the aesthetic and updating their social media pages.

My role in the redesign of Cheshire Coffee’s social media was to create Instagram ads, email blasts, and update their Instagram page. I had the opportunity to rethink their typography and get creative with new designs for their social media presence. Through the process, I did lots of research and find out which audience would benefit the company and how to achieve that specific goal.

Design Process

Research

For the research process, I made sure I understood the audience for their company as well as researched other coffee companies in the area. I looked for inspiration from other social media pages and began the design process from there.

Testing Out Color Scheme & Typefaces

Typefaces were tested that looked best with their original font style that was easy to read as well as sizing for the email blasts. The type needed to be consistent throughout all social media. For the color scheme, I tested colors that matched a specific aesthetic for coffee shops.

Compositions

Different compositions were created with different designs and colors for each social media post and email blast. After getting feedback on my designs, I continued to improve them.