Tree & Expert Landscaping Freelance Flyer
Tree & Expert Landscaping needs to create a flyer for their new company so that they can promote their business and let people know that they are looking for work.
My role was to create a flyer that would promote their business and explain the kind of work that they do. The company did not have branding set in stone yet, but they were eager to start promoting so they asked for flyers. The information that was the most important for the customers to know was designed onto the flyer. I was able to use my typography skills to create a flyer that will hopefully boost their sales and get them some work. Through the process, I did a lot of research on other landscaping brands and designs and worked on my typography skills.
Design Process
Research
For the research process, I made sure I understood the target audience as well as research a lot of different companies who created flyers in the industry.
Testing out fonts/color scheme
Typefaces were tested that were appropriate for the design topic and that was easy to read. For the color scheme, colors that looked best with the companies main focus were tested.
Compositions with feedback
Different compositions were created with different designs. Each design had the same information but had different hierarchies and design aspects. After getting feedback on my designs, we chose the best one and I continued to move forward and make it even better.
Comp 3
Comp 1
Comp 2
Focus on perfecting the chosen designs
The type and designs were looked over and I made small improvements. The design was ready to be sent to the client and printed.
Create mockups
I created mockups so that the company could see how the flyer would look when it was printed.
Final Product